Bark Plug Deliverables: Brand Identity UI/UX Design Walkthrough Demo Video Description: BarkPlug is an innovative app tailored specifically for students at Mississippi State University. Designed to enhance campus life, this app uses advanced artificial intelligence to deliver a personalized and seamless chat experience. Our goal was to infuse BarkPlug’s brand with a playful yet tech-forward identity that reflects the energy and vibrancy of student life. To foster a sense of community, we drew inspiration from the iconic Drill Field on campus, a place where students come together, forming lasting connections. The logo and overall design elements capture this spirit, blending the essence of university culture with modern technology.